HR/Recruitment Articles

Digital & Brand Content

Faith Girl Glow Up Campaign

Peculiar On Purpose | Multi-Platform Content Campaign

Objective
Develop a cohesive faith-centered campaign encouraging women to pursue personal and spiritual growth while strengthening Peculiar On Purpose's brand identity and creating engaging content around faith, wellness, healing, and purpose.

Campaign Approach
Built the Faith Girl Glow Up concept around the idea that meaningful transformation goes beyond outward change and begins with intentional growth in faith, identity, mindset, and everyday life. Created a unified campaign message that could be adapted into inspirational, educational, conversational, and promotional content across multiple digital platforms.

My Role
Developed the campaign concept, messaging, content strategy, copy, and visual direction. Created and adapted content for multiple platforms while maintaining a consistent brand voice and tailoring messaging to the format and audience of each channel.

Channels
Instagram • Facebook • Threads • Pinterest • TikTok • Email • Website

Skills
Campaign Development • Content Strategy • Brand Messaging • Copywriting • Social Media Content
• Creative Direction • Audience Engagement • Multi-Platform Publishing

Instagram graphic for Faith Girl Glow Up campaign

Instagram carousel for Faith Girl Glow Up campaign

Reel repurposed for Pinterest

Faith Girl Glow Up reel repurposed for Pinterest.

Threads post

Threads post during week 1 of Faith Girl Glow Up campaign

Week 2 Behind-the-Scenes newsletter for campaign

Newsletter detailing behind-the-scenes of Faith Girl Glow Up collection creation.

Faith-Inspired Merchandise Launch

Peculiar On Purpose | Multi-Platform Digital Campaign

Objective
Develop and execute a digital product launch introducing faith-inspired apparel and accessories while increasing awareness of Peculiar On Purpose and creating a cohesive connection between the brand's message and its merchandise.

Campaign Approach
Positioned the apparel as an extension of Peculiar On Purpose's broader content around faith, healing, identity, and personal growth. Developed product messaging and promotional content around designs including In My Healed Girl Era and It's Giving Peace, adapting the campaign for different digital platforms and audience touch points.

My Role
Led the campaign from concept through execution, including campaign strategy, product positioning, messaging, copywriting, social media content, creative direction, graphics, product mockups, e-commerce copy, and multi-platform publishing. Coordinated visual assets and maintained consistent brand messaging across social media, email, and the online store.

Channels
Instagram • Facebook • Threads • Pinterest • TikTok • Email • Shopify

Skills
Campaign Development • Content Strategy • Brand Messaging • Copywriting • Social Media Marketing
• Creative Direction • E-Commerce Content • Product Positioning • Multi-Platform Publishing

Linktree for shoppable social media posts

Linktree connecting products to social media posts for user-friendly shopping.

Meta e-commerce

Meta e-commerce manager connecting Shopify store products to Facebook and Instagram stores

Linktree for shoppable social media posts

Linktree connecting products to social media posts for user-friendly shopping.

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Social Storytelling: When the News Feels Too Heavy

Peculiar On Purpose | Instagram

Wrote timely social content responding to tragic news and the emotional weight of consuming difficult headlines. Used narrative-driven copy to acknowledge readers' grief, thoughtfully connect current events to Peculiar On Purpose's Christian perspective, and transition from reflection to hope while directing audiences to a related long-form blog article.

Skills: Social Media Copywriting • Storytelling • Brand Voice • Sensitive-Topic Communications • Current-Event Messaging • Audience Engagement
• Cross-Channel Content

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Educational & Awareness Content: Limb Difference Awareness Month

Peculiar On Purpose | Facebook

Created educational social content for Limb Loss and Limb Difference Awareness Month, using personal storytelling to increase awareness and encourage greater understanding of people living with limb differences.

Connected themes of dignity, inclusion, and representation with Peculiar On Purpose's faith-centered message while directing audiences to a related long-form blog article for further engagement.

Skills: Educational Content • Awareness Communications • Social Media Copywriting • Personal Storytelling • Brand Voice • Audience Engagement
• Cross-Channel Content

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Fill Her Cup Newsletter

Peculiar On Purpose | Email & Editorial Content

Develop and publish Fill Her Cup, a recurring email newsletter designed to connect Christian women with thoughtful, relevant content centered on faith and real life. Each edition combines editorial curation, original writing, wellness content, cultural commentary, and calls to action that drive readers to related long-form content on the Peculiar On Purpose website.

I oversee the newsletter from content planning through publication, including editorial selection, writing and editing, messaging, layout, audience-focused calls to action, and email distribution.

Skills: Email Marketing • Newsletter Writing & Editing • Editorial Curation
• Content Strategy • Audience Engagement • Brand Voice • Cross-Channel Content • Email Publishing

View newsletter

Federal Social Media & Digital Communications

Managed regional Facebook and Twitter/X communications for GSA's Greater Southwest Region, developing copy, graphics, videos, alt text, and digital campaigns for regional and national audiences while adhering to federal messaging, editorial, and Section 508 accessibility standards.

Note: GSA's Greater Southwest Region social media accounts have since been removed, and the original content is no longer publicly available.

Recruiter.com Editorial & Digital Content

Online Editor & Writer | Digital Publishing

Led editorial content for Recruiter.com, a career and recruiting platform, writing more than 800 original articles while managing a network of 50+ contributing writers. Managed a high-volume publishing workflow that included editing, interviewing industry experts, developing original story ideas, publishing digital content, and maintaining editorial quality for an audience of approximately 2 million monthly visitors.

Selected work below highlights my writing across career development, workplace trends, recruiting, HR technology, and employment topics.

Skills: Digital Content • Editorial Strategy • Content Development • Writing & Editing • Interviewing
• Contributor Management • CMS Publishing • Thought Leadership