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"The craft of writing, the art of efficacy."

Hey, I’m Shala—a writer and communications professional who believes in the power of words to inform, connect, encourage, and make an impact.

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My writing motto is “The craft of writing, the art of efficacy” because I believe writing is a skill that can be developed and refined, but knowing how to use words effectively—to tell meaningful stories, communicate important information, and reach people—is an art.

 

Throughout my career, my goal has remained the same: to communicate with purpose and authenticity while helping ensure that diverse voices, experiences, and stories are thoughtfully represented.

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My Story

I'm a writer and communications professional with more than a decade of experience turning complex ideas, meaningful stories, and organizational priorities into clear, engaging content.

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My career has taken me across journalism, digital publishing, nonprofit communications, federal government communications, social media, and entrepreneurship. My writing has been published, featured, or quoted by outlets including Forbes.com, Refinery29, xoNecole, The Arizona Republic, and AZ Foothills Magazine. I've also appeared as a recurring on-air guest for HuffPost Live and contributed to publications focused on African American culture and experiences.

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Early in my career, I worked as the online editor for Recruiter.com, where I wrote more than 800 articles covering careers, recruiting, workplace trends, and employment. I later became a ProInspire Fellow in Washington, D.C., serving as a communications manager for a nonprofit supporting foster youth pursuing higher education.

 

My career has also given me opportunities to tell stories and communicate within some unique environments. I've moderated a panel discussion alongside Facebook co-founder Chris Hughes, interviewed a Deputy Director of the United States Secret Service, and served within the U.S. Intelligence Community at the CIA, where I was elected Vice President of the Agency's Umoja Chapter of Blacks In Government and contributed content for its newsletter, website, and events.

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My federal communications experience continued with the U.S. General Services Administration, where I developed and managed content across internal and external digital channels. My work included researching and writing feature stories, interviewing subject-matter experts, coordinating with internal teams, managing social media content, publishing through content management systems, developing newsletter content, and ensuring digital content met accessibility and editorial standards.

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Alongside my professional communications work, I am the founder of Peculiar On Purpose, a faith-based wellness and lifestyle platform where I oversee content strategy, writing, digital publishing, social media, email communications, e-commerce, and brand development. Through this work, I've expanded my experience beyond writing to managing content and projects across multiple platforms while building a brand from the ground up.

 

At the heart of all of these experiences is something I've believed throughout my career: good communication should do more than fill a page. It should make complicated information understandable, help people feel seen, and connect audiences with the information and stories that matter.

 

Today, I bring that approach to communications, writing, editing, digital content, and project-based work. I'm especially interested in opportunities where I can use my background in government and organizational communications to create clear, thoughtful, audience-centered content.

Contact

I'm always looking for new and exciting writing opportunities. Let's connect!

614.743.4214

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